JCPenney will sponsor Rascal Flatts' tour for the next two years as the "Rascal Flatts American Living Unstoppable Tour." The tour will promote American Living, the retailer's affordable, all-American lifestyle brand developed exclusively by Polo Ralph Lauren's Global Brand Concepts. The fully integrated sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year. The tour is supporting the band's new "Unstoppable" CD out April 7.
In conjunction with the tour, Rascal Flatts has written a new song inspired by the spirit of the brand titled American Living, which will serve as the soundtrack for the new American Living commercial. The song will only be available on a special version of the Unstoppable CD sold at JCPenney stores.
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