Will This Work?

Time Warner CEO Jeff Bewkes hopes to put more TV on the internet, but he's going to make consumers prove they've paid for it. His plan is to put all cable programming on the web in places such as Hulu, MySpace, Yahoo TV, or even YouTube. Of course, there's a catch. To get it you'll have to prove you subscribe to pay TV through cable, satellite, or telco. I believe it is going to be hard to get consumers to pay for something that they are used to getting for free. There are so many shows available for free online now that it will be difficult to get consumers to pay for shows online. For this to work, all internet T.V. providers are going to have to stop giving away free access.