Monday, February 23, 2009

Awesome Job Heath!

http://media.filmschoolrejects.com/images/ledger-joker.jpg

Well Deserved Award!!!

Heath Ledger's Oscar legacy, his best supporting actor trophy for the madly villainous Joker in "The Dark Knight," is destined to pass into the hands of his daughter, Matilda.

His Academy Award will be held in trust by the Academy of Motion Picture Arts and Sciences and given to Matilda Ledger, now 3, when she turns 18.

The Oscar ceremony turned solemn as Ledger received a standing ovation from his Hollywood colleagues for his role in the latest Batman saga.

Ledger died in January 2008 of an accidental overdose of prescription drugs at age 28. His parents and sister spoke on his behalf Sunday.

Sunday, February 22, 2009

Very Odd Sponsorship - In My Opinion


http://www.jcpenney.net/shared/content/RF%20thumbnail.jpg
JCPenney will sponsor Rascal Flatts' tour for the next two years as the "Rascal Flatts American Living Unstoppable Tour." The tour will promote American Living, the retailer's affordable, all-American lifestyle brand developed exclusively by Polo Ralph Lauren's Global Brand Concepts. The fully integrated sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year. The tour is supporting the band's new "Unstoppable" CD out April 7.

In conjunction with the tour, Rascal Flatts has written a new song inspired by the spirit of the brand titled American Living, which will serve as the soundtrack for the new American Living commercial. The song will only be available on a special version of the Unstoppable CD sold at JCPenney stores.



Where are the automotive ad dollars going?

Print and TV advertisers may be feeling the pain of lost auto ad dollars, but auto is a growing category for cinema. Car companies are increasingly turning to movie theaters as a primary medium for advertising their new launches.

Both Screenvision and National CineMedia, which are running national schedules for Nissan and Kia, expect the auto category to be up in 2009. For Nissan, cinema advertising is the core element of its marketing for the 370Z, reinforced with only a smattering of network TV spots. "Cinema is the broad-reach medium. It is more conducive to a spring and summer launch, when TV viewership is down," says Nissan executive Chad Jacoby.

Saturn stores await fate as GM ponders options

General Motors Corp. plans to spin off or phase out Saturn, cut back Pontiac and sell its Saab and Hummer lines to restructure and obtain as much as $30 billion in financing from the U.S. government. The move could cost 47,000 jobs around the world and prompted GM's Saab unit to file for creditor protection on Friday in preparation for a possible sale.

Instead of killing Saturn, GM is looking at spinning off the distribution network to dealers who could contract with other manufacturers, including GM and foreign companies, to produce cars that would be sold under the Saturn nameplate.

There are about 450 Saturn dealerships in the U.S. and Canada. Combined, they saw sales of their vehicles decline 22 percent in 2008 from 2007 and 60 percent this January from January 2008.

First Post - What This Blog Is About!

This is my first post - Just getting started as a blogger! Look for more to come from MemphisMediaWriter. I will be focusing on everything from current issues in journalism to updates in the music, movie, and automotive industries. Be sure to check back soon for new posts!!!